Don Ressler frequently is referred to as a serial entrepreneur. He is the force behind a growing number of successful start-ups. Among the start-ups Ressler has been behind in recent years is Intelligent Beauty. A number of subsidiaries have sprung from Intelligent Beauty.
Intelligent Beauty was not Ressler’s first foray as an entrepreneur. The initial enterprise Ressler launched during his career was FitnessHeaven.com. This company actually ultimately was purchased by Intermix Media. The sale was completed in 2001.
Ressler started Alena Media with the 19-year old chief operating officer of Intermix, a young man named Adam Goldenberg.
Ultimately, Alena Media generated hundreds of millions in revenue in the overall Intermix portfolio. Indeed, it would probe to the only profit center at Intermix. The success of Alena Media, as part of Intermix, lead to the acquisition of Intermix by News Corp in 2005.
Initially, the partners migrated to News Corp. They ultimately felt ignored and left out at the giant media conglomerate, departing News Corp. Shortly after departing News Corp, the pair launched Brand Ideas.
Brand Ideas was designed to be a brand development enterprise and ultimately was renamed Intelligent Beauty. The first successful brand created by Brand Ideas, also known as Intelligent Beauty, was DERMSTORE. Not long after the DERMSTORE launch, the partners branded SENSA, which is a weight loss system.
These enterprises became highly profitable and were one of the primary reasons Intelligent Beauty ultimately received $43 million in capital funding from Technology Crossover Ventures. Ultimately, Intelligent Beauty would go on to launch a third brand, JustFab. Intelligent Beauty received $33 million in capital funding from Matrix Partners to assist in the launch of JustFab. JustFab is an online fashion retailer.
The package included funds from Passport Special Opportunity Fund but also included existing investors like Shining Capital, Matrix Partners, and Technology Crossover Ventures. In the end, the total capitalization of JustFab rose to approximately $250 million. All of this occurred under the leadership of Don Ressler, together with his young business partner.
In the final analysis, Don Ressler attributes his success to finding the right business partner. He oftentimes states that finding the right business partner can make the difference between the success and failure of a start-up business venture.