Don Ressler has many successful startups under his belt. Industry experts always wonder how he is able to do this so often. There are millions of people who dream of launching their own tech startup. However, only a very small handful of these people are actually able to accomplish this goal. The reason for this usually comes down to money. The vast majority of startups require an investment in order to get them off the ground. In some cases, the initial investment needs to be quite substantial in order to pay for the beginning inventory and the staff that will run the business.
Don Ressler is one of the few people in the startup business who never has any problem finding many investors who are very eager to be involved in any project that he has in development. Don has reached a point in his career where he does not even need to give his investors a business plan for one of his startups. They simply send him millions of dollars because they are confident that any startup that Don Ressler is involved in will be a success. He said is was a huge burden to get financing for his startups early in his career. He would spend many hours on the phone trying to convince people to take a chance on his startups. Don says that he is happy those days are far behind him.
JustFab is the website that Ressler is best known for creating. It has been incredibly successful since its launch. It was Don’s first attempt at starting a site that was devoted to selling clothing items. He had previously focused solely on the beauty and skincare industries. He was also responsible for creating the skincare and cosmetics retailer called Dermstore. He wanted to get involved in the clothing industry because he knew that there was a great deal of money to be made.
Don admits that even he did not predict the massive success that JustFab would eventually have. He was optimistic that the site would succeed if it was marketed properly. However, the response to the site was far beyond Don’s wildest expectations. More than four million people signed up to the site during its initial 12 months of operation. Don attributes this type of huge response to the fact that JustFab sells clothing that people want to buy at prices they can actually afford.