The Successful Journey of Nathaniel Ru on Sweetgreen
As we all know, business success is a journey that starts with ideas which are implemented and managed well. Nathaniel Ru and his two friends came up with the idea of starting a restaurant while they were still at Georgetown University. Learn more about Nathaniel Ru: http://nrn.com/power-list-2016-Jammet-Neman-Ru and http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html
The idea was as a result of the difficulty they faced in finding a good place to eat .They started implementing the idea one semester before they finished school. They got a space to start their restaurant at M street after a persuasive and tireless explanation to their landlord who turned out to be the owner the place.
Sweetgreen stated by making salads that were made from organic vegetables and ingredients from the local farmers. The primary goal of the three classmates was to deliver better and healthy food to their customers.
Nathaniel Ru believed that people don’t buy what you do, but instead, they buy how you do it. Sweet green has continued to expand their services from serving healthy and organic salads to foods as well as providing entertainment to its customers. Ru is dedicated to ensuring that all the stores maintain the core values of the company by serving the community.
The three co-founders came up with five values that are found in the kitchen in every store that sweet green owns. These values include keeping it real, adding sweet in their brand name which they had previously named it green. The third one was to make an impact on their businesses and the community. They also focused on making sustainable decisions which were their fourth value and the final one which is majorly emphasized is winning whereby a victory for one is supposed to be a victory to all. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Nathaniel Ru | LinkedIn
Sweetgreen has now come up with new ways of attracting customers to their restaurants. They have made a connection between music and food which has attracted many customers to buy their food. The three have created a music food experience which has made the restaurants to be a lifestyle brand.
Sweetgreen has a mobile app which connects all the customers to these stores. The company is looking forward to teaching students in schools on healthy eating. Sweetgreen has now opened 77 stores all over the United States and outside. The company has also created employment opportunities for over 3500 employees.
Nathaniel Ru, Nicolas Jammet, and Jonathan Neman have made Sweetgreen a place to rely on for entertainment, best salads as well as meals.Their determination and dedication to providing good services have led to the success of all their stores.